MARKETING CONTENT AND SOCIAL MEDIA SPECIALIST
DESCRIPTION OF DUTIES: Reporting to management, research a variety of market conditions to support the company’s marketing efforts and expand the company’s digital presence to generate qualified leads and increased bookings for short-term and vacation rental properties. Duties include analyzing business marketing operations to determine effectiveness; gathering data on competitors to support the development of product positioning to differentiate the company’s products in the market, determine potential new markets, and analyze factors affecting product demand; using tools such as Google AdWords and Google Analytics to develop and analyze market intelligence for use in determining the company’s position in the marketplace, measuring the effectiveness of marketing campaigns, tailoring the company’s positioning in marketing materials, and creating digital marketing and advertising campaigns; using market research for use in tailoring company’s social media profiles and presence on Facebook, Instagram, Twitter, and Google+ to help build brand awareness and loyalty and to engage current followers; researching and monitoring industry news/trends and suggesting topics and content for weekly blog posts and developing unique blog content to attract organic online visitors to the company’s website using SEO and SEM techniques; building and maintaining a contact database of current and prospective customers on the TeamDesk online database platform; provide management with information and proposals concerning marketing strategy, plans for each property served, company positioning within the market, segmentation, target customers, and how Air Concierge Inc. can distinguish itself from regional competitors; and generating analytics reports assessing marketing campaign performance and content effectiveness (e.g. return on investment, conversion rates, and other key performance indicators).
RATE OF PAY: The employer will pay or exceed the prevailing wage, as determined by U.S. Dept. of Labor.
PREVAILING WORKING CONDITIONS: 40 hours per week, Monday-Friday 8am to 5pm.
LOCATION OF EMPLOYMENT: Cardiff, CA
MINIMUM JOB REQUIREMENTS: Bachelor’s degree in business administration, marketing, or closely-related field; 24 months of work experience in the position offered or in position involving marketing or other business operations analysis in the travel/hospitality industry, to include 3 months of experience with Google Analytics and AdWords, SEO, strategic brand analysis and planning, and social media marketing strategies. In lieu of 3 months of work experience may have been gained via college coursework or formal certification by appropriate authority.
This notice is provided in compliance with 20 CFR 656.10(d) as a result of the filling of an application for permanent labor certification for the relevant job opportunity. Any person may provide documentary evidence bearing on the application to the Certifying Officer of the U.S. Department of Labor, ETA, Atlanta National Processing Center, Harris Tower, 233 Peachtree Street NE, Suite 410, Atlanta, GA 30303.
APPLICANTS ARE TO REPORT TO: Mr. Ryan Danz, CEO, Air Concierge Inc., 1642 Freda Lane, Cardiff, CA 92007, telephone 858-354-9111